A website audit is a comprehensive health check for your website. It analyses your site across multiple dimensions — performance, SEO, security, accessibility, and more — and tells you exactly what is working, what is broken, and what needs improvement. Think of it as an annual medical check-up, but for your website.
What Does a Website Audit Check?
Performance
How fast does your website load? Your site is measured against Google’s Core Web Vitals — Largest Contentful Paint (how quickly main content appears), First Input Delay (responsiveness to clicks), and Cumulative Layout Shift (visual stability). Poor scores here directly hurt your Google rankings and increase visitor bounce rates.
SEO (Search Engine Optimisation)
Can Google find and understand your website? An SEO audit checks for missing meta titles and descriptions, broken internal links, missing schema markup, crawl errors, duplicate content, and missing image alt text. Even a technically sound website can rank poorly if its SEO fundamentals are wrong.
Security
Is your website safe for visitors? Security checks look for HTTPS configuration, mixed content warnings, malware indicators, outdated software versions, missing security headers, and open redirects. A hacked or insecure website gets flagged by Google with “This site may be dangerous” — which destroys trust and traffic overnight.
Mobile Optimisation
More than 70% of web traffic in India comes from mobile devices. A mobile audit checks whether your site renders correctly on small screens, whether touch targets are large enough, and whether fonts are readable without zooming.
Accessibility
Can people with disabilities use your website? This includes sufficient colour contrast, keyboard navigation, screen reader compatibility, and proper HTML structure. Accessibility issues also affect SEO — search engines understand accessible sites better.
Conversion Readiness
Does your website actually convert visitors into enquiries or sales? A conversion audit looks at call-to-action placement, contact form functionality, trust signals (testimonials, certifications), and friction points that cause visitors to leave without taking action.
Why Do You Need a Website Audit?
Most business websites in India were built years ago and never properly reviewed. Common findings from audits include: images that take 15 seconds to load, contact forms that silently fail, missing SSL certificates, zero schema markup, and mobile layouts that break on modern phones. These issues are invisible to the business owner but immediately apparent to Google and to customers.
A website audit gives you a prioritised fix list — not vague recommendations, but specific, actionable items ranked by impact. Fix the top five issues from an audit and your rankings, load times, and enquiry rates will improve measurably.
Run a Free Website Audit Right Now
Ariham SiteScan is a free website auditing tool that checks your site across nine categories — performance, SEO, security, mobile, accessibility, UX, conversion, AI readiness, and legal compliance — in under 60 seconds. No signup required to see your initial results.
If you want a detailed, consultant-grade audit with recommendations specific to your business and industry, contact the Ariham team. We audit websites for businesses across Bhopal and India.
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